Depending on the market or agency you work under, clients will most likely require to have a unique set of forecasting metrics to assist with measurement of their campaigns. These metrics can be included as part of the custom media schedule exports from Symphony or downstream to other reporting applications for analysis and optimization.
Symphony supports a huge range of metrics which are added via the user interface or through our import/export templates. Below is an outline of the current available forecasting metrics in Symphony:
|Completed views||Engagement rate||Ad recall|
|Estimated activations||Estimated engagements||Estimated ER%|
|Estimated followers||Estimated installs||Estimated interactions|
|Estimated landings||Estimated leads||Estimated likes|
|Estimated reach||Estimated shares||Estimated SMS and send outs|
|Estimated universe||Potential reach||Viewability % rate|
To have any of these metrics enabled, please contact your Symphony administrator or Adslot Support, as these will need to validated first.
Once these have been enabled you will be able to calculate or add them to your placements.
In addition you can also set up parameters so that an error message is displayed when a value that is out of range is entered (see below as an example). Please contact the Client Services team here to enable the ability to validate forecasting metrics.