The Marketplace contains a list of products which you can search, filter through and add directly to your Media Schedule based on campaign objectives, budget and product availability.
You can access The Marketplace at anytime by clicking the second tab of any campaign.
You can filter products by publisher by using the filter located at the top of the Marketplace.
You can either search for a particular publisher, or use the drop down menu (pictured). In the below example, the publisher ‘Adslot’ has been selected.
Additional filters on the left hand side of the Marketplace allow you to further refine your selection:
Once you have created a shortlist of products by using the filters, simply however over the products in your shortlist to uncover actions.
Once you hover over a product you can either click on the +Package button or the +Placement button, depending on whether you want to add this particular product as a package or a placement to your Media Schedule
This will launch the manage placement window.
Simply uncheck the ‘Auto generate name’ tickbox, enter the name of your placement, enter the date range, enter the goal and enter a base rate (if product is discounted) and click the Save button.
All Premium Direct items added from the Marketplace will load into your Media Schedule and can be identified by the ‘PD’ Icon that appears under ‘Type’ column.
For information on how to confirm and sign off on Premium Direct placements please see the article How to Sign Off on Premium Direct (PD) items via the Media Schedule
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