The Marketplace contains a list of products which you can search, filter through and add directly to your Media Schedule based on campaign objectives, budget and product availability.
You can access The Marketplace at anytime by clicking the first tab in an individual campaign.
You can filter products by publisher or just the publisher alone via the filter located at the top of the Marketplace.
Additional filters on the left hand side of the Marketplace allow you to further refine your selection:
Once you have created a shortlist of products by using the filters, simply hover over the products and chose the options + Package or + Placement. Your option is dependant on whether you want the PD item to be it's own placement or be included in a package.
Once an option has been selected, the manage placement window will launch. Simply uncheck the ‘Auto generate name’ tickbox, enter the name of your placement/package, date range, goal and base rate (if product is discounted) and click the Save button.
All Premium Direct items added from the Marketplace will load into your Media Schedule and can be identified by the ‘PD’ Icon that appears under ‘Type’ column.
For information on how to confirm and sign off on Premium Direct placements, please see the article How to Sign Off on Premium Direct (PD) items via the Media Schedule.
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